TROY AVE’S DEAR HATER I WON ALBUM ROLLOUT

Client Profile:

• Troy Ave, a hip-hop artist recognized for his distinctive storytelling and energetic style.
• Set to release his highly anticipated album, “Dear Hater, I Won,” alongside a themed merchandise collection.

Challenge:

• Maximize album distribution and single track visibility.
• Generate buzz through social media.
• Revitalize the God is Great Paper Street apparel brand with the new collection.

Solution:

1. Album Distribution with Foundation Media:
   • Facilitated partnership with Foundation Media for widespread album distribution.
2. Single Promotion and Editorial Placements:
   • Implemented targeted campaigns for key singles like “Belly of the Beast.”
   • Deployed streaming growth ads and pursued editorial placements to amplify reach.
3. YouTube Music Video Promotion:
   • Provided significant promotional push for the “Belly of the Beast” music video on YouTube.
4. Social Media Management and Viral Content:
   • Orchestrated viral moments on social media to boost engagement and audience growth.
   • Repurposed past interviews and created engaging short-form content for wider distribution.
5. Merchandise Collection Launch and Rebranding:
   • Spearheaded the rebranding of the God is Great Paper Street apparel line to align with the album theme.
   • Resulted in record-breaking monthly sales and positive customer feedback.

Results:

• Enhanced Visibility: Increased visibility and streaming numbers for singles, especially “Belly of the Beast,” through strategic placements.
• Social Media Success: Multiple viral moments on social media significantly boosted engagement and audience growth.
• Merchandise Sales: The rebranded collection led to unprecedented monthly sales and positive feedback.

Conclusion:

• Demonstrates how strategic partnerships, targeted advertising, and innovative social media management can yield outstanding results.
• Sets new benchmarks for success in music marketing and merchandise branding within the industry.