HOW WE GENERATED OVER 100K IN ECOMERCE WORLD?

Client Profile

• An artist-managed e-commerce brand renowned for its unique products and strong brand identity.

Challenge

• Significantly boost revenue during the highly competitive Black Friday and Cyber Monday sales period.
• Utilize a comprehensive digital marketing strategy encompassing email marketing, SMS campaigns, and social media advertising.

Solution

• Implemented a multifaceted digital marketing strategy:
  • Email Marketing: Conducted daily blasts and segmented campaigns to maximize reach and engagement.
  • SMS Campaigns: Utilized direct and personal mobile messaging for exclusive offers and urgent notifications.
  • Automated Email Infrastructure: Set up abandoned cart reminders, welcome series, and post-purchase follow-ups.
  • Facebook and Instagram Ads: Optimized ad campaigns targeting potential customers, achieving an outstanding 92.2x ROAS.

Results

• Achieved over $300,000 in revenue during the four-day sales period.
• Email marketing efforts directly contributed approximately $130,000+ to total revenue.
• Facebook and Instagram ads added over $70,000 to overall revenue with an impressive 92.23x ROAS.

Conclusion

• Demonstrates the efficacy of a well-coordinated digital marketing strategy in maximizing revenue during critical sales periods.
• Leveraging synergies between email marketing, SMS campaigns, and social media advertising sets a new benchmark for future sales events.