July 26, 2024
We had been working with Cameron previously for about 6 months where helped him get the ball rolling with his music career that included Verifications on social media, Initial press coverage, music promotion and more.
Once he finished the recording process with Caskey for their joint EP “Calligraphy,” Cameron contacted us to set up a rollout, entrusting us to take full advantage of of the great music that was made. We initially started the rollout with the lead single and Video “Hear em Out” that immediately garnered widespread attention online. We leveraged this buzz into a small merch package related to the single, and quickly sold that out. With buzz now built up, we announced the release date of the EP and transitioned that momentum into a 8 city joint tour with Cameron and Caskey.
This strategic timeline allowed us to promote this EP within a 3 month time frame by focusing on a single Release, EP release, and then a small tour. By utilzing social media ads, our strategies to improve streaming traction, a tour, and guerilla marketing, we were able to drive eyes onto Cameron resulting in a huge jump in his fan base.
