PHORA | An American Rapper

CAMPAIGN GOALS

• E-Commerce Sales for Yours Truly Clothing Brand 
• Marketing for EP & single Releases
• Marketing for US Tour 

CAMPAIGN HIGHLIGHTS 

• Over $100k driven in merch sales in just over 10 days! 
• Top 15 Itunes Charting for EP 
• Spotify Editorial placements on Mellow Bars, Signed XOXO, Tear Drops, New Joints, and more
• Apple Music Placements on Emo Rap, Alt Rap, New in Hip Hop, and more 

SUMMARY

Phora trusted our team with not only rolling out his music but also with the marketing for his clothing brand. By leveraging a strategic ad campaign, influencer campaign, and e-mail marketing campaign, we were able to have huge success with our merch drop. 

For the music rollout, we worked with phora to come up with a day to day content calendar that included teasing music, posting on tiktok, engaging fans, and more in order to really work the records on social media to create a moment. We also leveraged an Email campaign and ad campaign to drive traffic to his new releases.