July 26, 2024
June and his team contracted our agency to help with the marketing rollout for his Anchor Baby deluxe album. We worked handed in hand with his distribution company, EMPIRE, to ensure everybody was pushing for the same goals.
The rollout started with the relea犀利士se of his single simplicity that we immediately leveraged to editorial placements on Spotify and Apple. Our ad campaigns drove so much traffic to the song, that the algorithm has since pushed the song to new heights. It’s currently sitting as one of his top 5 songs.
Once the album came out, our retargeting campaigns and push towards his strong markers resulted in him charting his album in multiple countries and increased his streaming output by 150%.
